CEO Josh Shapiro’s obsession with baseball has always been a part of his life. When he was 15 years old, he had a dream to be a shortstop for the New York Yankees, like his idol, Derek Jeter.

When he wasn’t on the field or watching games on television, Josh was thinking about baseball. He was reading articles on ESPN and scrolling through social media, looking at pictures and videos of the sport he loved.

One day, Josh did something that would change his life forever. He created an Instagram account strictly to talk about baseball. 

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